The NHL store landscape ispunctuated by larger-than-lifeplayer images.
The National Hockey League and Reebok have collaborated on an apparel store in midtown Manhattan with a dazzling display of video screens and designer t-shirts where shoppers can also relax over a double mocha latte.
The NHL Powered By Reebok, as the store is billed, is intended to stop hockey fans strolling by in their tracks with enough eye candy to rival the window displays in the city's diamond district across from the Sixth Avenue location.
It lives up to the billing, as yesterday's press tour revealed. Next to a wall display of Reebok shoes, fans can design their own pair with an NHL team logo. Along with newly-designed high-ticket Reebok NHL jerseys are designer variations on the NHL team themes, including t-shirts and pullovers designed by Reebok for men and women
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About Me
- Marc A. Ross
- Washington, DC, United States
- Marc has an extensive background in business development for companies as well as directing the advocacy operations, communications efforts, fundraising programs and public affairs for nonprofits, corporations and political campaigns for the highest offices in the United States and the United Kingdom. Marc is available for consulting, workshops, panels, interviews, training sessions, advice, commentary and speaking on all things Advocacy 2.0. Marc can be reached via email by sending a note to marc (at) 2ndsix.com or by twitter at @microadvocacy.
