October 5, 2007

Designs on a New Market Niche

When the Arizona Diamondbacks decided to overhaul the interior of their 10-year-old baseball stadium last winter, the team's executives went to Target. Not one of the 1,500 retail stores around the country, but the retailer's less well-known commercial-interiors division.

Designers from Target Corp. spruced up the stadium's clubhouse, made the suite-level dining areas more inviting and hunted down a massive conference table for the team's boardroom.