Long the most fragmented nation on earth, China is being
brought together like never before by a new connectivity. Its Internet
community is expanding at hyper speed, with profound implications for the
Chinese economy, to say nothing of the country’s social norms and political
system. This genie cannot be stuffed back in the bottle. Once connected, there
is no turning back. The pace of transformation is breathtaking. According to
Internet World Stats, the number of Internet users in China has more than
tripled since 2006, soaring to 485 million in mid-2011 – more than three times
that in 2006. Moreover, China’s rush to connectivity is far from over. As of mid-2011,
only 36% of its 1.3 billion people were connected – far short of the nearly 80%
penetration rates seen in South Korea, Japan, and the United States. Indeed,
with the cost of connectivity falling sharply – China’s mobile users are
expected to surpass PC users by 2013 – and, with urbanization and per
capita incomes also rising sharply, it is not unreasonable to expect
China’s Internet penetration rate to cross the 50% threshold by 2015. That
would be the functional equivalent of adding about three-fourths of all
existing Internet users in the US.
Project
Syndicate