A Palo Alto start-up company wants to electrify the global auto industry, one place at a time.Better Place created a stir last month when it announced an ambitious plan to install thousands of electric-car charging sites and battery-replacement stations around the Bay Area.
The idea is to jump-start the adoption of electric vehicles by providing places where people can easily charge them, leading, the company's founder hopes, to a reduction in global dependence on oil.Better Place and its competitors are betting that providing a variety of charging choices will help overcome the chicken-and-egg question that bedevils electric cars -- which do you build first, the cars or the infrastructure to keep them running?
If they succeed, the result could be the upending of Detroit's century-old business model -- an objective that Better Place founder Shai Agassi calls Car 2.0.
About Me
- Marc A. Ross
- Washington, DC, United States
- Marc has an extensive background in business development for companies as well as directing the advocacy operations, communications efforts, fundraising programs and public affairs for nonprofits, corporations and political campaigns for the highest offices in the United States and the United Kingdom. Marc is available for consulting, workshops, panels, interviews, training sessions, advice, commentary and speaking on all things Advocacy 2.0. Marc can be reached via email by sending a note to marc (at) 2ndsix.com or by twitter at @microadvocacy.
